Side by side
Different jobs. Better together when the booker already works.
| Lens | Them | Social Esti |
|---|
| What it is | Booking / marketplace / salon ops software (vendor-published positioning). | Done-for-you growth partnership for beauty pros. |
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| Typical starting price | About $24–$30/mo per calendar historically published; add-ons extra (verify on Vagaro). | Starter $197 · Pro $397 · Clinic $697. |
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| AI receptionist | Vera AI text receptionist offered as an add-on (vendor pricing has been published around $10/mo — confirm current). | EstiVoice voice AI receptionist included on every plan. |
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| Website | MySite-style options available as add-ons on Vagaro. | DFY branded website included; free homepage preview to start. |
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| DFY social content | Not a full done-for-you social editing team. | Pro: ~20 posts/reels from your Drive footage. |
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| Best together when… | You want marketplace + deep ops tools. | You want someone to run growth systems without leaving Vagaro. |
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Competitor details change. Confirm current Vagaro pricing and add-ons on vagaro.com. Social Esti figures are our published plans as of Nov 2026.
Keep Vagaro. Add a growth team behind it.
Vagaro is strong booking, marketplace, and salon operations software. Social Esti is not trying to replace it. We sit beside your booker and run the growth layer: answering, follow-up, reputation, campaigns, and (on Pro) content.
Different jobs. Better together when the booker already works.
Competitor details change. Confirm current Vagaro pricing and add-ons on vagaro.com. Social Esti figures are our published plans as of Nov 2026.
Questions, answered.
No. Most clients keep their booking app.
Deep create-appointment integrations are limited across booking apps. Common pattern: EstiVoice texts your Vagaro booking link or you optionally use our calendar.
Different products. Vagaro is software priced like software. Social Esti includes human DFY work and is priced accordingly.
Established beauty pros who already book fine but leak leads, reviews, and content time.
See the growth layer on your brand — free preview.
We'll build a free homepage preview and a Booking Leak Audit for your business. No strings. If you like what you see, go live on Starter or Pro — launch fee waived.