Side by side
Different jobs. Better together when the booker already works.
| Lens | Them | Social Esti |
|---|
| Primary offer | Often social + ads + “brand” retainers. | Growth system: site, EstiVoice, reviews, campaigns; Pro adds DFY social. |
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| Social scope | Common packages: 10–20 posts for ~$299–$750+/mo (market benchmarks vary). | Pro: ~20 posts/reels from your Drive footage, scheduled for you. |
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| AI receptionist | Rarely included. | Included on every plan. |
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| Ads management | Frequently the upsell. | Intentionally not offered. |
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| Onboarding | Varies; kickoff calls common. | Target ~14 days to live after intake; free preview first. |
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| Price anchor | Retainers often $500–$3,000+/mo depending on scope. | Starter $197 · Pro $397 · Clinic $697; $497 launch fee waived. |
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Agency price ranges are market observations from public vendor pages and industry roundups (e.g., beauty social packages), not a claim about any named agency. Your quotes will differ.
Agency outcomes. Clearer scope. No ads upsell.
A typical beauty marketing agency may charge hundreds per month for social posts alone — then pitch ads retainers. Social Esti Pro includes ~20 posts from your footage plus the booking-adjacent growth system. We do not manage ads.
Different jobs. Better together when the booker already works.
Agency price ranges are market observations from public vendor pages and industry roundups (e.g., beauty social packages), not a claim about any named agency. Your quotes will differ.
Questions, answered.
No. Social is only on Pro, and it sits next to EstiVoice, reviews, and follow-up — the system that turns attention into appointments.
Kris is not building an ads agency. We help convert interest you already create.
No. We guarantee delivery of scoped work, not revenue outcomes.
Yes. Starter is the core system without DFY social.
See the growth layer on your brand — free preview.
We'll build a free homepage preview and a Booking Leak Audit for your business. No strings. If you like what you see, go live on Starter or Pro — launch fee waived.