Side by side
Different jobs. Better together when the booker already works.
| Lens | Them | Social Esti |
|---|
| What it is | Salon/spa/medspa platform (POS, booking, ops). | DFY growth partnership for beauty & aesthetics. |
|---|
| AI receptionist | Beau: marketed around $125/mo per location for 200 minutes (promos/early-adopter pricing have appeared — verify on Boulevard). Requires Boulevard. | EstiVoice included in Starter/Pro/Clinic. |
|---|
| Platform price | Location-based plans (third-party roundups often cite roughly $143+ per location — verify live pricing). | Flat plan prices: $197 / $397 / $697. |
|---|
| DFY monthly content | Not positioned as a 20-post editing agency. | Pro includes ~20 posts/reels from your footage. |
|---|
| Works if you are not on Boulevard? | Beau requires Boulevard. | Yes. We partner with pros on many booking apps. |
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| Med spa notes | Boulevard publishes HIPAA-oriented product paths for appropriate use cases. | Clinic plan + compliance conversation before PHI-heavy workflows. |
|---|
Beau pricing and promos change (including free-minute windows and early-adopter discounts reported in 2026). Always confirm on joinblvd.com. Social Esti does not disparage Boulevard — many excellent clinics run on it.
Boulevard runs the book. We help fill and keep it.
Boulevard is a premium platform for salons, spas, and med spas. Beau, its AI receptionist add-on, answers calls for Boulevard customers. Social Esti is a different job: a done-for-you growth team covering answering, follow-up, reputation, campaigns, and Pro content — and we can work alongside the booking stack you already trust.
Different jobs. Better together when the booker already works.
Beau pricing and promos change (including free-minute windows and early-adopter discounts reported in 2026). Always confirm on joinblvd.com. Social Esti does not disparage Boulevard — many excellent clinics run on it.
Questions, answered.
Overlapping only on “answer the phone.” Boulevard is ops software; we are a growth team. Many teams could use both in theory; Beau itself requires Boulevard.
We typically text booking links or use our calendar. Native deep booking depends on available integrations.
If you need full clinical ops software, evaluate Boulevard (and peers) on ops merits. If you need DFY growth execution, evaluate Social Esti Clinic.
No.
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