The problem
A pretty Instagram is not a booking system.
Many beauty pros send clients to a Linktree, a half-finished site, or a booking link buried in a bio. Curious people bounce. We build a calm, editorial site with one job: make the next appointment obvious.
A site that books — built for you, not by you.
We design and launch a branded website with a clear path to book. You keep treating clients while we handle the build, the booking flow, and the polish.
A pretty Instagram is not a booking system.
Many beauty pros send clients to a Linktree, a half-finished site, or a booking link buried in a bio. Curious people bounce. We build a calm, editorial site with one job: make the next appointment obvious.
From first call to booked client — without you pausing a treatment.
Intake + brand direction
You share services, photos, policies, and vibe. We map the page structure for your niche.
We build and connect booking
Homepage, services, about, FAQ, and a booking CTA — with deposits and reminders when you use our calendar.
You approve and go live
Typically live in about 14 days after a complete intake. We keep iterating with you.
What we do. What you do.
Social Esti is a done-for-you growth team behind the chair — not another app for you to learn alone.
We handle
You handle
Screenshots & demo placeholders.
Allie will drop live product screenshots and a short demo clip into these slots before publish.
Outcomes we aim for — framed carefully.
We do not guarantee results. The figures below are industry context or clearly labeled estimates, not promises about your business.
Visitors see how to book without hunting through DMs.
Using our calendar, you can collect deposits to protect your time.
Prefer Vagaro or GlossGenius? We can point the CTA to your existing booker.
BBI 2025 notes most surveyed estheticians already use a booking app — so Social Esti is designed to complement that tool, not force a rip-and-replace.
Questions, answered.
No. Many clients keep their booking app and use Social Esti for the growth layer (AI receptionist, follow-up, reviews, content). Switching calendars is optional.
Target is about 14 days after a complete intake. Complex brands or missing assets can take longer.
The free preview is a one-page homepage concept. The full site and system unlock when you start Starter or Pro.
We draft it from your intake and brand voice. You approve before publish.
You can request changes through us. Self-serve editing depends on how your account is configured — ask during onboarding.
Yes after signup. Preview links stay on a Social Esti preview URL until you go live.
Which plans include this.
$497 launch fee waived at signup. Cancel anytime. Ads management is not part of any plan.
DFY website + calendar included.
IncludedSite + ongoing polish with the full Pro system.
IncludedClinic-scale site patterns for multi-provider teams.
IncludedSee your business with the leaks closed.
We'll build a free homepage preview and a Booking Leak Audit for your business. No strings. If you like what you see, go live on Starter or Pro — launch fee waived.